Marketing Tip 1

1. Grab your potential client’s attention.
Perhaps more than ever before, people are distracted and have a short attention span. Use a compelling, involving image to your advantage. If you’re creating a marketing piece with text, make sure to “sell” the reader with your first sentence.
The first sentence of anything you write – whether that is an email subject line, an opening to a promotional letter or the headline of an online ad – is the most important part of the whole piece.
After all, if the customer never starts reading, they’re zero chance of them reading anything that comes afterwards!
When there’s a lot of text, it’s not the reader’s job to stay interested and keep reading – it’s YOUR job to grab their attention and keep it. When in doubt, cut text down! Never make it longer than it needs to be. Don’t overload your potential customer or client with extra information and data in a business card, post card, flyer, or radio ad.