Top Ten Marketing Tips *Will be posted One a Day*

At one point of another, you’re probably heard that “marketing” is the key to successful business.
“If you’re not marketing, you’re not in business.”
Or, perhaps more harshly . . .
“If you’re marketing your business, you’ll soon be out of business!”
But something you may not realize is that “marketing” is not just about advertising and sending out smoke signals to bring in customers. At the heart of it, marketing is simply about effective communication to get what your want.
This is an essential skill not only for running a business, but also for being successful in all aspects of life.
If you can effectively “sell” your ideas to the masses – or even just to your smug boss – you could stand to make a LOT of money. Your ideas will earn more respect. Your confidence will grow, and as a result, your credibility among your co-workers will skyrocket.
Want to strengthen your relationship with your spouse? Communication + Getting What You Want = Marketing.
Need to train the dog not to sleep on the furniture? Yup, that’s “marketing” too.
Solid communication is essentially the key to the door of success – in all aspects of your life.
But for now, “back to business,” so to speak.
It’s agreed that in order to reach as many potential clients as possible, every business – large or small – needs to establish a well thought out marketing plan.
There are as many ways to market as there are businesses. Just to mention the most general categories, there’s Inter¬net/web, radio/TV, print ads (magazines, newspapers, industry journals, etc), and direct mail (postcards, flyers, etc). There are specific techniques and methods that apply to each of these methods, as well as different “tweaks” that would be employed for each type of business or product.
Still, there are basic concepts behind marketing that always apply, regardless of the company type or marketing method. Take a good look at these established “do’s and don’ts” list. There are probably at least a few tips below that you can incorporate into your business practice immediately to increase your marketing effectiveness.