Marketing Tip 2

2. Keep it personal.
“Dear Friend, I have to tell you a secret. People yearn for personal, one-on-one contact. I think they want to be treated as unique individuals.”
Did the above statement hit you a little differently than the rest of this article? If so, you can see that in anything you write – even an Internet ad – you should make your potential customer feel special.
There are many ways to do this. In email or letter correspondence you could use a personal greeting, or their name (if you know it). Or, you can make the customer feel like they’re part of a very special, small group. No one wants to feel like just another face in the crowd!